Corbyn is nine years old and wants to be a professional football ...

[Collmarie]

Corbyn is nine years old and wants to be a professional football player when he grows up. He tries to emulate the behavior of National Football League (NFL) stars and pays attention to ads that use NFL players as spokespersons. In marketing terms, NFL players are ____ to Clarke.
 a. a reference group
  b. a lifestyle emulator
  c. a motivational icon
  d. a subculture
  e. really, really cool

Question 2

Jud considers many criteria when purchasing a new mouse for his computer. He wants it to be comfortable, functional, and reflect his personality. He always considers every choice before making a decision. This decision is known as a(n)
 a. acquisition disposal loop.
  b. long-term memory retrieval process.
  c. high-effort judgment and decision-making process.
  d. categorization and comprehension process.
  e. memory formation process.

[gcook]

Answer to Question 1

A

Answer to Question 2

C

[Collmarie]

Correct answers!

[gcook]

Great! Please up vote