In testing the consumption of tortilla chips, a company discovers that many consumers will eat an entire five-ounce bag in one sitting. What additional knowledge of consumers' usage could increase the company's sales?
a. New biodegradable packaging is developed to appeal to an environmentally conscious segment of consumers.
b. Humorous advertising campaign increases awareness of the brand.
c. Research shows that consumers will also eat a seven-ounce bag in one sitting.
d. Tests determine that increasing the size of the logo on the package better connects the product with advertisements.
e. Small drops in price bring large increases in sales.
Question 2
Baby shampoo advertising that includes adults using the product may help increase sales by suggesting the consumer
a. use the product more frequently.
b. use larger amounts of the product.
c. use the product for longer periods of time.
d. use the product in a different location.
e. purchase the product in a different location.
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