Author Question: Multi-attribute models are used most during which step of the consumer decision process? A) stimulus ... (Read 78 times)

daltonest1984 · **on:** Jun 28, 2018

Multi-attribute models are used most during which step of the consumer decision process?
A) stimulus
B) problem awareness
C) information search
D) consumption
E) evaluation of alternatives

Question 2

Andrew is a sales representative for an industrial chemical supplier. He ensures he is never late for appointments with customers and always follows through on promises he makes to them. Because of Andrew's work ethic, his customers perceive him as being:
A) knowledgeable.
B) introverted.
C) dependable.
D) vulnerable.
E) egocentric.