Author Question: Solutions used to minimize the marketing problems attributed to heterogeneity include: A) ... (Read 69 times)

CORALGRILL2014 · **on:** Jun 28, 2018

Solutions used to minimize the marketing problems attributed to heterogeneity include:
A) standardizing or customizing the service.
B) using multisite locations.
C) stressing tangible clues.
D) appealing to different market segments with different demand patterns.
E) using reservation systems.

Question 2

Relationship selling focuses on an organization's short-term marketing strategy.

Indicate whether the statement is true or false