The series of conversations between buyers and sellers that take place over time in an attempt to build relationships is referred to as _____.
A) sales advertising
B) sales dialogue
C) sales presentation
D) sales prospect
E) sales support
Question 2
Which of the following statements is NOT an explanation for why service consumers are particularly vulnerable to ethical misconduct?
A) Services are often provided by boundary-spanning personnel.
B) Variability in service performance is somewhat accepted.
C) Reward systems are often outcome-based as opposed to behavior-based.
D) Consumers are active participants in the production process.
E) Other consumers are involved in the production process.
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