Author Question: Which of the following is true of customer value? A) Customer value is not beneficial to personal ... (Read 23 times)

future617RT · **on:** Jun 28, 2018

Which of the following is true of customer value?
A) Customer value is not beneficial to personal selling.
B) Customer value is constituted by the same factors for all types of customers.
C) Customer value is always determined by the customer and not the salesperson.
D) Customers always give the highest importance to monetary costs when determining the value of a product.
E) Customers prefer aggressive salespeople when determining the value of a product.

Question 2

Consumers often have a difficult time objectively evaluating services before purchase. This is due primarily to:
A) intangibility.
B) inseparability.
C) perishability.
D) standardization.
E) heterogeneity.