Author Question: Why has the study if services marketing become increasingly important in recent ... (Read 34 times)

jCorn1234 · **on:** Jun 28, 2018

Why has the study if services marketing become increasingly important in recent years?

Question 2

Sharon has set a goal of selling her company's product to at least 100 customers and earning 50,000 during the current financial year. According to the five sequential stages of self-leadership model, Sharon's next step should be to:
A) plot a detailed sales plan.
B) analyze her territory and classify her accounts.
C) assess and evaluate her performance.
D) look for ways to automate the sales process.
E) implement strategies to achieve her goals.

snackralk · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

The study of services marketing has become increasingly important due to the:
tremendous growth in the global service workforce.

increasing service sector contributions to the world economy in terms of contributions to GDP.
emergence of technologically based e-services.
need to develop sustainable services marketing business practices.

Answer to Question 2

B