Author Question: Which of the following activities should salespeople engage in to enhance customer value? A) Be ... (Read 52 times)

Engineer · **on:** Jun 28, 2018

Which of the following activities should salespeople engage in to enhance customer value?
A) Be tactful in providing opinions
B) Keep in touch with customers to pass on information
C) Ask customers to refer the salesperson to other buyers
D) Do what is right and necessary when asked to by the customer
E) Thank customers only after the sale has been made

Question 2

What is the key to defection management?
A) gathering customer information
B) providing specific instructions above what to do with the information
C) instructing employees in how to react to the information
D) encouraging employees to respond to the information
E) creating a zero defections culture within the firm