Author Question: Jake is a salesperson for a corporate jet manufacturer. From experience, Jake knows that most ... (Read 51 times)

Lobcity · **on:** Jun 28, 2018

Jake is a salesperson for a corporate jet manufacturer. From experience, Jake knows that most customers will have questions or concerns after placing an order. Which of the following post-sale follow-up methods is the best way for Jake to provide useful information to his customers?
A) A personal visit
B) A letter
C) An e-mail
D) A handwritten note
E) Social media

Question 2

____ is a systematic process that actively attempts to retain customers before they defect.
A) Implicit guarantees
B) Defection management
C) Zero defects model
D) Zero defections model
E) Conquest marketing