The strategy for cultivating customer loyalty that assumes upper ...

[armygirl]

The strategy for cultivating customer loyalty that assumes upper management's loyalty to employees will be passed on by employees to customers is:
 A) developing a proper perspective.
  B) providing discretionary effort.
  C) leading through top-down loyalty.
  D) building trust through reliability.
  E) staying in touch.

Question 2

Frontline employees are the ones who usually implement the marketing strategy.
 
 Indicate whether the statement is true or false

[efwsefaw]

Answer to Question 1

C

Answer to Question 2

True

[armygirl]

Correct answers!

[efwsefaw]

Great! Please up vote