Author Question: Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget ... (Read 14 times)

bclement10 · **on:** Jun 28, 2018

Samsung shifted its operational focus from production to marketing and dropped over 50 low-budget brands in favor of a single master Samsung brand. What type of marketing implementation is this?
A) Implementation as organizational culture
B) Implementation through change
C) Implementation by diversity
D) Implementation by command
E) Implementation through consensus

Question 2

One way for a selling firm to create a stronger bond with its customers is to host social engagements with them.

Indicate whether the statement is true or false