Author Question: The basis premise of the implementation through change approach is that: A) frontline employees are ... (Read 56 times)

D2AR0N · **on:** Jun 28, 2018

The basis premise of the implementation through change approach is that:
A) frontline employees are forced to implement the strategy.
B) marketing strategy is a part of the organizational vision.
C) employees are organized into teams that work together to implement the marketing strategy.
D) the organization is modified in ways that will ensure the implementation of the marketing strategy.
E) participative decision making among all employees is used extensively.

Question 2

_________ is a selling technique in which the salesperson asks the customer directly to buy.
Fill in the blank(s) with correct word