Author Question: All of the following are reasons customers make noninstrumental complaints except: A) to alter an ... (Read 117 times)

JMatthes · **on:** Jun 28, 2018

All of the following are reasons customers make noninstrumental complaints except:
A) to alter an undesirable state of affairs.
B) to regain some control through indirect retribution.
C) to solicit sympathy.
D) to create the impression of being more intelligent and discerning.
E) to release frustration.

Question 2

One of the links between strategic planning and marketing implementation is interdependency, which refers to the fact that:
A) strategic planning cannot occur without marketing implementation, and vice versa.
B) the strategic planning process depends entirely on marketing implementation.
C) the marketing plan affects how it will be implemented, and implementation affects the marketing plan.
D) both strategy and implementation must constantly evolve.
E) both strategy and implementation must adapt to environmental changes.