Author Question: Typically, the difference between the planned marketing strategy and the strategy that actually ... (Read 36 times)

cherise1989 · **on:** Jun 28, 2018

Typically, the difference between the planned marketing strategy and the strategy that actually takes place is:
A) caused by managerial mistakes, not by changes in the firm's internal or external environments.
B) typically caused by unexpected competitive activity.
C) caused by the way the planned marketing strategy is implemented.
D) independent of marketing implementation.
E) caused solely by changes in customer behaviors.

Question 2

Stacey, a salesperson for Zone Technologies, has just heard her prospect make a red light statement. This means that:
A) it is unlikely she will get the sale.
B) she has an objection to handle.
C) she may now ask for the order.
D) the prospect wants her to stop selling.
E) the prospect is ready to make a purchase.