Which activity is part of a stakeholder orientation?
A) The assessment and improvement of business strategies, economic sectors, work practices, technologies, and lifestyles--all while maintaining the natural environment.
B) The organization-wide generation of data about stakeholder groups and assessment of the firm's effects on these groups
C) The incorporation of secondary stakeholders into a firm's marketing strategy
D) The development of a program that takes social issues into account
E) The marketing of the organization to a wide variety of stakeholders
Question 2
A buyer who says Your company is too small to meet my needs is expressing a _____.
A) price objection
B) time objection
C) source objection
D) need objection
E) product objection
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