Author Question: The ____ dimension is an assessment of the firm's consistency and dependability in service ... (Read 55 times)

tingc95 · **on:** Jun 28, 2018

The ____ dimension is an assessment of the firm's consistency and dependability in service performance.
A) tangibles
B) empathy
C) responsiveness
D) assurance
E) reliability

Question 2

The link between marketing ethics/social responsibility and firm performance has been documented repeatedly over time. This link is most evident in firms that have a strong __________.
A) market orientation
B) cause-related marketing program
C) sense of customer loyalty
D) ethical climate
E) employee satisfaction program