Author Question: Colgate promotes its toothpaste using a claim that states helps fight plaque and gingivitis. What ... (Read 1200 times)

newbem

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Colgate promotes its toothpaste using a claim that states helps fight plaque and gingivitis. What potential ethical issue does Colgate have with respect to its promotional strategy?
 A) bribery
  B) ambiguous statements
  C) fraud
  D) superficial claims
  E) false advertising

Question 2

Most salespeople feel the price objection is an attempt by the buyer to get the salesperson to lower his or her price.
 
 Indicate whether the statement is true or false



SeanoH09

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Answer to Question 1

B

Answer to Question 2

True



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