When selling to groups, salespeople should: A) make periodic eye ...

[dbose]

When selling to groups, salespeople should:
 A) make periodic eye contact with everyone in the buying group.
  B) limit eye contact to the decision makers.
  C) avoid answering tough question when the buying group is present.
  D) know that not everyone in the buying group is important.
  E) take only the opinions of the decision makers into account.

Question 2

Identify 5 common criticisms of customer satisfaction research.

[jackie]

Answer to Question 1

A

Answer to Question 2

1. Customer satisfaction focuses only on current needs.
2. Customer satisfaction tends to focus on registered complaints.
3. Customer satisfaction research tends to focus on global not operational elements.
4. Customer satisfaction research often excludes employees.
5. Customers sometimes just don't know what they want.