Which of the following is true of testimonials?
A) They are complaints from current users of a company's products or services.
B) They help prospective buyers decide whether or not they want to move forward with a sales dialogue.
C) They are provided in story form to make it interesting and understandable for prospective buyers.
D) They are similar to statistics but in the form of statements from satisfied users.
E) They can be used even when they are not relevant to prospective buyers.
Question 2
Efficiency and effectiveness control is the primary responsibility of_________________ ___management.
Fill in the blank(s) with correct word