The zone of tolerance is defined as the difference between: A) ...

[jilianpiloj]

The zone of tolerance is defined as the difference between:
 A) predicted service and perceived service.
  B) predicted service and desired service.
  C) desired service and adequate service.
  D) adequate service and perceived service.
  E) expected service and desired service.

Question 2

Overall, what is the difference between differentiation and positioning?
 A) Differentiation is about the product whereas positioning is about the brand.
  B) Differentiation is based on real differences between products, while positioning is completely perceptual.
  C) Differentiation is about creating differences among competing products, while positioning is about creating a mental image in consumers' minds.
  D) Differentiation is used in tangible goods, while positioning is used in services.
  E) Differentiation focuses on differences among brands, while positioning is about differences among products.

[vkodali]

Answer to Question 1

C

Answer to Question 2

C

[jilianpiloj]

YES! Correct, THANKS for helping me on my review

[milbourne11]

Thanks for the timely response, appreciate it