Author Question: A sales presentation takes place prior to uncovering the buyer's needs. Indicate whether the ... (Read 63 times)

genevieve1028 · **on:** Jun 28, 2018

A sales presentation takes place prior to uncovering the buyer's needs.

Indicate whether the statement is true or false

Question 2

The purpose of annual plan control is to:
A) examine the general direction the company is pursuing.
B) examine how well resources have been utilized in each element of the marketing strategy.
C) examine where the company is making or losing money.
D) examine whether the planned performance standards are being achieved.
E) examine the general directions of industry demand.