Which of the following statements related to attribution is NOT true?
A) There is a proven tendency for people to claim more responsibility for success in situations where the outcome is produced with others.
B) There is a proven tendency for people to claim less responsibility for failure in situations where the outcome is produced with others.
C) With self-service technology, there is a tendency to blame the technology when things go wrong.
D) With self-service technology, there is a tendency for consumers to credit the technology when the experience is satisfying.
E) A self-serving bias has been shown to be applicable to situations of co-production of service.
Question 2
Which of the following sales promotion methods would you recommend to a packaged goods marketer who wants to stimulate trial of a new product?
A) a contest or sweepstake
B) a coupon
C) a free sample of the product
D) a rebate
E) a point-of-purchase display
A stallion with a proven competition record is one criterion for being a suitable sire.
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