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Author Question: Which of the following statements related to attribution is NOT true? A) There is a proven tendency ... (Read 100 times)

karlynnae

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on: Jun 28, 2018
Which of the following statements related to attribution is NOT true?
 A) There is a proven tendency for people to claim more responsibility for success in situations where the outcome is produced with others.
  B) There is a proven tendency for people to claim less responsibility for failure in situations where the outcome is produced with others.
  C) With self-service technology, there is a tendency to blame the technology when things go wrong.
  D) With self-service technology, there is a tendency for consumers to credit the technology when the experience is satisfying.
  E) A self-serving bias has been shown to be applicable to situations of co-production of service.

Question 2

Which of the following sales promotion methods would you recommend to a packaged goods marketer who wants to stimulate trial of a new product?
 A) a contest or sweepstake
  B) a coupon
  C) a free sample of the product
  D) a rebate
  E) a point-of-purchase display


strudel15

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

C


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