Author Question: In context of the purchase decision process, prospects are most interested in: A) features that ... (Read 63 times)

nmorano1 · **on:** Jun 28, 2018

In context of the purchase decision process, prospects are most interested in:
A) features that produce benefits addressing their buying motives.
B) the features and benefits that the salesperson reinforces with oral claims.
C) the features and benefits they are familiar with.
D) the features and benefits the salesperson has talked about.
E) the brand and image of the product in the market.

Question 2

In regard to profitability control, a segment can be a channel structure.

Indicate whether the statement is true or false