An individual who has expertise in the choice process of buying ...

[Charlie]

An individual who has expertise in the choice process of buying is called a(n):
 A) expert customer.
  B) expert consumer.
  C) novice consumer.
  D) novice customer.
  E) consumer performer.

Question 2

In launching its new line of power tools, Black and Decker spent a considerable amount of time and resources to educate, motivate, and compensate members of its supply chain. By investing heavily in these types of promotions, Black and Decker hopes its __________ strategy will lead to a more effective product launch.
 A) pull
  B) AIDA
  C) institutional
  D) push
  E) placement

[wergv]

Answer to Question 1

A

Answer to Question 2

D

[Charlie]

Thanks for the timely response, appreciate it

[Liamb2179]

Excellent