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Author Question: How does the appearance of personnel impact how consumers perceive that the firm will handle the ... (Read 38 times)

Zoey63294

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on: Jun 28, 2018
How does the appearance of personnel impact how consumers perceive that the firm will handle the service aspects of its business?

Question 2

Firestone carefully watches the automotive market to ascertain the demand for cars, SUVs, and trucks. Firestone does this because the demand for its products is dependent on the demand for automobiles. This situation describes __________.
 A) synergistic demand
  B) shopping demand
  C) derived demand
  D) product line demand
  E) price elasticity


Jevvish

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Reply #1 on: Jun 28, 2018
Answer to Question 1

Numerous studies have shown that well-dressed personnel are perceived as more intelligent, better workers, and more pleasant to engage with in interactions.

Answer to Question 2

C


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