____ are favored when the customer needs to take time to make ...

[Mr.Thesaxman]

____ are favored when the customer needs to take time to make high-involvement decisions.
 A) Cool colors
  B) Scent appeals
  C) Warm colors
  D) Sound appeals
  E) Taste appeals

Question 2

Most firms today compete in mature markets characterized by commoditization. In these cases, the __________ typically becomes incapable of differentiating the product offering from those of the competition.
 A) extended product
  B) core product
  C) supplemental products
  D) experiential products
  E) tangible products

[bulacsom]

Answer to Question 1

A

Answer to Question 2

B

[Mr.Thesaxman]

Thank you

[bulacsom]

No problemo