Author Question: Pregnant military personnel were originally permitted to wear civilian clothing when pregnant in ... (Read 159 times)

cdr_15 · **on:** Jun 28, 2018

Pregnant military personnel were originally permitted to wear civilian clothing when pregnant in lieu of their traditional military uniforms. After implementing this policy, the military observed:
A) grateful personnel who could now wear their own clothes.
B) jealousy from other personnel who were required to wear uniforms.
C) a wide array of dress styles on base.
D) personnel who were upset because they now had to worry about what to wear every day.
E) discipline and morale problems because these personnel had begun to lose their identification with their roles as soldiers.

Question 2

A market segment meets all criteria for viability. However, what else is necessary for a firm to successfully pursue that segment?
A) The segment should allow for little competition.
B) The segment should be inexpensive to reach.
C) The segment should have synergy with the firm's mission.
D) The segment is easy to reach with traditional forms of communication.
E) The segment's members cannot overlap into other segments.