Which of the following is NOT a major role of a service firm's physical evidence?
A) socializing employees and customers
B) providing a means for differentiation
C) providing a means for customer price comparisons
D) facilitating the flow of the service delivery process
E) packaging the service
Question 2
Firms that sell luxury products, custom-made products, and services often take the time to significantly modify their products in an effort to precisely match the needs of individual customers. These firms are pursuing what type of approach to market segmentation?
A) individualized marketing
B) niche marketing
C) pinpointed marketing
D) focused marketing
E) one-to-one marketing
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