According to the SPIN questioning system, the purpose of _________ is to assist a buyer in thinking about the potential consequences of a problem and understand the urgency of resolving the problem in a way that motivates him or her to seek a solution.
Fill in the blank(s) with correct word
Question 2
The objective-task method for budgeting ad expenditures consists of evaluating the tasks advertising will perform, analyzing the costs, and summing up the________________ ____to arrive at a final budget.
Fill in the blank(s) with correct word