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Author Question: The suggested communication strategy to use when the service firm is a restaurant that offers food ... (Read 322 times)

xroflmao

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on: Jun 28, 2018
The suggested communication strategy to use when the service firm is a restaurant that offers food and service is to:
 A) create an intangible image for the service aspect.
  B) create awareness for the product.
  C) surround the physical product with tangible evidence.
  D) differentiate the service product from service delivery.
  E) use both abstract and concrete elements.

Question 2

The SWOT analysis should always be analyzed quantitatively.
 
 Indicate whether the statement is true or false


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smrtceo

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Reply #1 on: Jun 28, 2018
Answer to Question 1

E

Answer to Question 2

False


xroflmao

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Reply #2 on: Jun 28, 2018
Thank you :)


smrtceo

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Reply #3 on: Jun 28, 2018
Happy to help you


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