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Author Question: A firm that offers service guarantees is attempting to accomplish which of the following guidelines ... (Read 282 times)

javeds

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A firm that offers service guarantees is attempting to accomplish which of the following guidelines for developing service communications?
 A) Tangibilize the intangible.
  B) Develop a word-of-mouth communication's network.
  C) Reduce consumer fears about variation in performance.
  D) Feature the working relationship between provider and customer.
  E) Encourage repeat purchases.

Question 2

Rather than conducting just one SWOT analysis, marketers should conduct a series of analyses, each focusing on a specific product/market combination.
 
 Indicate whether the statement is true or false



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CourtneyCNorton

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Answer to Question 1

C

Answer to Question 2

True




javeds

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Reply 2 on: Jun 28, 2018
Excellent


ryansturges

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Reply 3 on: Yesterday
Great answer, keep it coming :)

 

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