This topic contains a solution. Click here to go to the answer
« previous next »

Author Question: A firm that offers service guarantees is attempting to accomplish which of the following guidelines ... (Read 283 times)

javeds

  • Hero Member
  • *****
  • Posts: 570
on: Jun 28, 2018
A firm that offers service guarantees is attempting to accomplish which of the following guidelines for developing service communications?
 A) Tangibilize the intangible.
  B) Develop a word-of-mouth communication's network.
  C) Reduce consumer fears about variation in performance.
  D) Feature the working relationship between provider and customer.
  E) Encourage repeat purchases.

Question 2

Rather than conducting just one SWOT analysis, marketers should conduct a series of analyses, each focusing on a specific product/market combination.
 
 Indicate whether the statement is true or false


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
Marked as best answer by a Subject Expert

CourtneyCNorton

  • Sr. Member
  • ****
  • Posts: 317
Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

True


javeds

  • Member
  • Posts: 570
Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

ecabral0

  • Member
  • Posts: 310
Reply 3 on: Yesterday
Great answer, keep it coming :)

« previous next »
 

Did you know?

Your skin wrinkles if you stay in the bathtub a long time because the outermost layer of skin (which consists of dead keratin) swells when it absorbs water. It is tightly attached to the skin below it, so it compensates for the increased area by wrinkling. This happens to the hands and feet because they have the thickest layer of dead keratin cells.

Did you know?

All adults should have their cholesterol levels checked once every 5 years. During 2009–2010, 69.4% of Americans age 20 and older reported having their cholesterol checked within the last five years.

Did you know?

Your chance of developing a kidney stone is 1 in 10. In recent years, approximately 3.7 million people in the United States were diagnosed with a kidney disease.

Did you know?

The word drug comes from the Dutch word droog (meaning "dry"). For centuries, most drugs came from dried plants, hence the name.

Did you know?

There are over 65,000 known species of protozoa. About 10,000 species are parasitic.

The legacy of Confucian thought continued for centuries in the form of civil service examinations ... The legacy of Confucian thought continued for centuries in the form of civil service examinations ...
Sleep Hygiene Guidelines Sleep Hygiene Guidelines
Adult Blood Pressure Guidelines Adult Blood Pressure Guidelines
Guidelines for Massage and Medications Guidelines for Massage and Medications
Basic two-handed kneading. Tissues are lifted with the whole hand in firm contact. Basic two-handed kneading. Tissues are lifted with the whole hand in firm contact.
Types of ecosystem service vs. total global value per year Types of ecosystem service vs. total global value per year
Video: Functional zones in a mitochondrion

For a complete list of videos, visit our video library