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Author Question: A firm that offers service guarantees is attempting to accomplish which of the following guidelines ... (Read 276 times)

javeds

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on: Jun 28, 2018
A firm that offers service guarantees is attempting to accomplish which of the following guidelines for developing service communications?
 A) Tangibilize the intangible.
  B) Develop a word-of-mouth communication's network.
  C) Reduce consumer fears about variation in performance.
  D) Feature the working relationship between provider and customer.
  E) Encourage repeat purchases.

Question 2

Rather than conducting just one SWOT analysis, marketers should conduct a series of analyses, each focusing on a specific product/market combination.
 
 Indicate whether the statement is true or false


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CourtneyCNorton

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

True


javeds

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Reply 2 on: Jun 28, 2018
Gracias!

amandanbreshears

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Reply 3 on: Yesterday
Wow, this really help

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