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Author Question: What is the first step in managing the service communication process? A) Select target markets. B) ... (Read 77 times)

Deast7027

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on: Jun 28, 2018
What is the first step in managing the service communication process?
 A) Select target markets.
  B) Establish communication objectives.
  C) Set communication budget.
  D) Formulate positioning strategy.
  E) Establish the message.

Question 2

In terms of setting goals and objectives, what is considered to be one of the major benefits gained from applying for the Malcolm Baldrige National Quality Award?
 A) It promotes the development of discontinuous objectives.
  B) It helps the firm to set objectives that are difficult for competitors to copy.
  C) It helps the firm to focus solely on customer requirements.
  D) It promotes the development of goals that are consistent with the firm's mission.
  E) It allows the firm the freedom to pursue other strategic initiatives.


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maaaaaaaaaa

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

A


Deast7027

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Reply #2 on: Jun 28, 2018
Thank you :)


maaaaaaaaaa

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Reply #3 on: Jun 28, 2018
Happy to help you


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