The appropriate communications content during the introduction stage of the product life cycle is:
A) informational.
B) informational and persuasive.
C) persuasive.
D) persuasive and reminder.
E) reminder.
Question 2
The overall concept or model that guides the firm as it weaves various marketing elements together into a coherent strategy is called its:
A) marketing strategy.
B) operational focus.
C) strategic posture.
D) marketing thrust.
E) strategic focus.
