Author Question: Although obtaining information is important, some questions salespeople may ask are designed only to ... (Read 33 times)

RRMR · **on:** Jun 28, 2018

Although obtaining information is important, some questions salespeople may ask are designed only to show interest.

Indicate whether the statement is true or false

Question 2

In designing advertising strategy, the business marketer should first:
A) determine the size of the advertising budget.
B) select appropriate media sources.
C) determine advertising objectives.
D) develop a series of responsive messages.
E) forecast sales.