_________ is a postpurchase evaluation process buyers use that ...

[karateprodigy]

_________ is a postpurchase evaluation process buyers use that evaluates a product purchase using functional and psychological attributes.
 Fill in the blank(s) with correct word

Question 2

If a business marketer's product has applications only within a few industries, horizontal publications are a logical choice.
 
 Indicate whether the statement is true or false

[popopong]

Answer to Question 1

Two-factor model of evaluation

Answer to Question 2

False

[karateprodigy]

Excellent

[DylanD1323]

Thanks for the timely response, appreciate it