A consumer's price sensitivity will decrease as:
A) the perceived number of substitutes increase.
B) switching costs decrease.
C) the shared costs with third parties increase.
D) the perceived unique value of the service decreases.
E) the customer's ability to build an inventory increases.
Question 2
What is the main purpose of the Sarbanes-Oxley Act of 2002?
A) To increase the accuracy and reliability of corporate disclosures of financial information.
B) To ensure that CEOs are adequately compensated for the risks they face in terms of corporate governance.
C) To amend NAFTA to be more favorable to U.S. interests.
D) To limit the ability of drug companies to engage in direct-to-consumer advertising.
E) To limit the ability of the media to obtain confidential corporate information.
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