Discuss the relationship between operations and marketing as it ...

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Discuss the relationship between operations and marketing as it pertains to developing service delivery systems.

Question 2

The executive summary is the first part of the marketing plan.
 
 Indicate whether the statement is true or false

[ryhom]

Answer to Question 1

In a very broad sense, one way of viewing the task of marketing and operations is to think of it as the marrying of consumers' needs with the technology and manufacturing capabilities of the firm. Such a marriage will obviously involve compromises since the consumers' needs can seldom be met completely and economically. Similarly, operational efficiency has to be balanced against the effectiveness of the system from the consumer's point of view. In sum, operations personnel must recognize the importance of their marketing counterparts and vice versa.

Answer to Question 2

True

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TYSM

[peter]

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