Author Question: Discuss the special considerations about services during the consumption stage of the consumer ... (Read 35 times)

Mr.Thesaxman · **on:** Jun 28, 2018

Discuss the special considerations about services during the consumption stage of the consumer decision process.

Question 2

When a firm possesses capabilities that allow it to serve customers' needs better than the competition, the firm is said to have a:
A) resource advantage.
B) competitive advantage.
C) value-based advantage.
D) marketing advantage.
E) relative advantage.

blakeserpa · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

No service can be produced or used with either the consumer or the service firm absent.

Due to the extended service delivery process, many believe that the consumer's postchoice evaluation occurs during and after, rather than just after, the use of services.

From a marketer's point of view, this provides the opportunity to directly influence that evaluation.

Due to the client-company interface, the service provider is able to catch problems and change evaluations in a way that the manufacturer of a packaged good cannot.

Answer to Question 2

B