Author Question: In which of the following postpurchase models do consumers evaluate services by comparing ... (Read 106 times)

future617RT · **on:** Jun 28, 2018

In which of the following postpurchase models do consumers evaluate services by comparing expectations with perceptions?
A) the role congruence model
B) the perceived-control model
C) the expectancy disconfirmation model
D) the script perspective
E) the servuction model

Question 2

The four Ps of the marketing mix consist of product, positioning, pricing, and promotion.

Indicate whether the statement is true or false