Author Question: A customer's decision to purchase one product or group of products over another is primarily a ... (Read 210 times)

casperchen82 · **on:** Jun 28, 2018

A customer's decision to purchase one product or group of products over another is primarily a function of:
A) the convenience of acquiring the product or group of products.
B) how well that choice will fulfill that person's needs and satisfy his or her wants.
C) the product's features relative to competing products.
D) the product's price.
E) the availability of the product or group of products.

Question 2

For a supply chain partnership to succeed, which of the following are true?
A) Partners need to clearly define their strategic objectives.
B) Managers in both organizations need to fairly divide decision-making responsibilities.
C) Use performance metrics that are tied to chosen strategies.
D) All of the answer choices.
E) Both partners need to clearly define their strategic objectives and use performance metrics that are tied to chosen strategies.