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Author Question: What terms are considered to be the four Cs that influence a buyer's decision to purchase a product ... (Read 65 times)

BrownTown3

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on: Jul 7, 2018
What terms are considered to be the four Cs that influence a buyer's decision to purchase a product or service (select all that apply)?
 
  a. Customer needs and wants
  b. Certification of product
  c. Cost
  d. Convenience
  e. Communication

Question 2

By following a shared leadership model, the nurse manager believes that staff members will learn to function synergistically. Some teams function synergistically because members:
 
  a. Do not volunteer unwanted information.
  b. Actively listen to each other.
  c. Listen to the person who believes he or she is an expert.
  d. Do not speak unless they are absolutely sure they are correct in their views.


tuate

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Reply #1 on: Jul 7, 2018
Answer to Question 1

A, C, D, E
The specific tools in the mix are custom-designed to influence the buyer's decision to purchase the product or service and to be the basis for operational marketing activities. From the custom-er's point of view, the marketing mix emerges from the four Cs of 1) customer needs and wants, 2) cost to customer, 3) convenience to buy, and 4) communication.

Answer to Question 2

B
Active listening in a group creates synergy in that team members really hear one another's ideas and share in decision making.


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