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Author Question: The channel strategy that involves the utilization of one or more middlemen is referred to as: A) ... (Read 78 times)

cartlidgeashley

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The channel strategy that involves the utilization of one or more middlemen is referred to as:
 A) indirect distribution.
  B) direct distribution.
  C) selective distribution.
  D) exclusive distribution.
  E) restrictive distribution.

Question 2

The channel strategy that does not utilize any manufacturers' representatives, industrial distributors, or other kinds of middlemen is referred to as:
 A) indirect distribution.
  B) selective distribution.
  C) direct distribution.
  D) exclusive distribution.
  E) restrictive distribution.



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zoeyesther

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Answer to Question 1

A

Answer to Question 2

C





 

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