Author Question: A firm that lead customers where they want to go before the customers actually know it themselves is ... (Read 60 times)

beccaep · **on:** Jun 28, 2018

A firm that lead customers where they want to go before the customers actually know it themselves is employing:
A) the lead user method.
B) the new product development process.
C) time pacing.
D) a discontinuous innovation.

Question 2

For a new-market strategy innovation strategy to work, which of the following requirements need to be met?
A) The company must be able to create a business model to make profits at a discount price.
B) Present customers need to go to an inconvenient location to use the product or service.
C) Both the company must be able to create a business model to make profits at a discount price and present customers need to go to an inconvenient location to use the product or service.
D) Neither the company must be able to create a business model to make profits at a discount price nor present customers need to go to an inconvenient location to use the product or service.