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Author Question: A firm that lead customers where they want to go before the customers actually know it themselves is ... (Read 31 times)

beccaep

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A firm that lead customers where they want to go before the customers actually know it themselves is employing:
 A) the lead user method.
  B) the new product development process.
  C) time pacing.
  D) a discontinuous innovation.

Question 2

For a new-market strategy innovation strategy to work, which of the following requirements need to be met?
 A) The company must be able to create a business model to make profits at a discount price.
  B) Present customers need to go to an inconvenient location to use the product or service.
  C) Both the company must be able to create a business model to make profits at a discount price and present customers need to go to an inconvenient location to use the product or service.
  D) Neither the company must be able to create a business model to make profits at a discount price nor present customers need to go to an inconvenient location to use the product or service.



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potomatos

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Answer to Question 1

A

Answer to Question 2

B




beccaep

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Reply 2 on: Jun 28, 2018
YES! Correct, THANKS for helping me on my review


bulacsom

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Reply 3 on: Yesterday
Thanks for the timely response, appreciate it

 

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