A firm that lead customers where they want to go before the ...

[beccaep]

A firm that lead customers where they want to go before the customers actually know it themselves is employing:
 A) the lead user method.
  B) the new product development process.
  C) time pacing.
  D) a discontinuous innovation.

Question 2

For a new-market strategy innovation strategy to work, which of the following requirements need to be met?
 A) The company must be able to create a business model to make profits at a discount price.
  B) Present customers need to go to an inconvenient location to use the product or service.
  C) Both the company must be able to create a business model to make profits at a discount price and present customers need to go to an inconvenient location to use the product or service.
  D) Neither the company must be able to create a business model to make profits at a discount price nor present customers need to go to an inconvenient location to use the product or service.

[potomatos]

Answer to Question 1

A

Answer to Question 2

B

[beccaep]

Gracias!

[scottmt]

Excellent