Author Question: As an entry strategy, licensing requires: A) capital investment. B) marketing strength in foreign ... (Read 114 times)

joe

  • Hero Member
  • *****
  • Posts: 627
As an entry strategy, licensing requires:
 A) capital investment.
  B) marketing strength in foreign markets.
  C) a company to have less control over a licensee than over its own exporting or manufacturing abroad.
  D) all of the answer choices.
  E) both marketing strength in foreign markets and a company to have less control over a licensee than over its own exporting or manufacturing abroad.

Question 2

Which of the following modes of international market entry provides for greater potential returns and a greater degree of control over operations?
 A) licensing
  B) wholly-owned subsidiaries
  C) contract manufacturing
  D) exporting
  E) franchising



jaykayy05

  • Sr. Member
  • ****
  • Posts: 329
Answer to Question 1

C

Answer to Question 2

B



Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
 

Did you know?

There are 60,000 miles of blood vessels in every adult human.

Did you know?

HIV testing reach is still limited. An estimated 40% of people with HIV (more than 14 million) remain undiagnosed and do not know their infection status.

Did you know?

Hypertension is a silent killer because it is deadly and has no significant early symptoms. The danger from hypertension is the extra load on the heart, which can lead to hypertensive heart disease and kidney damage. This occurs without any major symptoms until the high blood pressure becomes extreme. Regular blood pressure checks are an important method of catching hypertension before it can kill you.

Did you know?

People often find it difficult to accept the idea that bacteria can be beneficial and improve health. Lactic acid bacteria are good, and when eaten, these bacteria improve health and increase longevity. These bacteria included in foods such as yogurt.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

For a complete list of videos, visit our video library