As an entry strategy, licensing requires: A) capital investment. ...

[joe]

As an entry strategy, licensing requires:
 A) capital investment.
  B) marketing strength in foreign markets.
  C) a company to have less control over a licensee than over its own exporting or manufacturing abroad.
  D) all of the answer choices.
  E) both marketing strength in foreign markets and a company to have less control over a licensee than over its own exporting or manufacturing abroad.

Question 2

Which of the following modes of international market entry provides for greater potential returns and a greater degree of control over operations?
 A) licensing
  B) wholly-owned subsidiaries
  C) contract manufacturing
  D) exporting
  E) franchising

[jaykayy05]

Answer to Question 1

C

Answer to Question 2

B