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Author Question: It is extremely important that students wishing to pursue a career in professional selling be ... (Read 220 times)

lak

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It is extremely important that students wishing to pursue a career in professional selling be familiar with the various types of selling technology.
 
 Indicate whether the statement is true or false

Question 2

The Thompson Spring Company has developed a separate marketing strategy for each of the industries that uses its products. These industries include makers of machine tools, bicycles, surgical devices, telephones, and missile systems. This provides an illustration of segmentation on the basis of:
 A) usage rate.
  B) product application.
  C) type of buying situation.
  D) the structure of procurement.
  E) key decision criteria.



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janeli1

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Answer to Question 1

T

Answer to Question 2

B





 

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