Author Question: A salesperson's annual territory sales goals, annual account sales goals, and sales call goals ... (Read 151 times)

rl · **on:** Jun 28, 2018

A salesperson's annual territory sales goals, annual account sales goals, and sales call goals should be interdependent.

Indicate whether the statement is true or false

Question 2

Which of the following statements concerning business market segmentation is(are) true?
A) The decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm.
B) In evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.
C) Segmentation decisions can be reversed more easily in the business market than in the consumer market.
D) all of the answer choices.
E) Both the decision to enter a particular market segment carries with it significant long-term resource commitments for the industrial firm and in evaluating alternative bases for segmentation, the marketer is attempting to identify good predictors of differences in buyer behavior.